Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of maximizing the rate at which a user converts from a visitor into a meaningful user state such as a customer, sales qualified lead, or takes a desired action such as engaging with your product in a specific way. This process requires a CRO expert to greatly increase your revenue, or ROI, which is why Teknicks makes conversion rate optimization a priority for every client we work with.
Conversion Toolkit
While many of our growth marketing efforts focus on getting the right people to use your product, Conversion Rate Optimization seeks to deliver the optimized experience those users need to convert into subscribers or customers.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
For high-traffic SaaS, web apps, and marketplace products, it’s more cost effective to double the rate at which users convert than it is to double the number of users. Many agencies offer CRO services in isolation, but to truly maximize your product growth and revenue, you need an agency that understands the big picture and employs a scientifically proven methodology. Teknicks understands the full product-led growth marketing process, from acquisition to retention to monetization. Our CRO efforts are highly targeted, rigorously tested, and refined, which is why we score big wins for our clients time and time again. Learn more about what makes Teknicks a leading CRO agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our CRO Process for Product-Led Companies
step
1
CRO is an important service for all of our clients to see success. It’s key that we fully understand how visitors are engaging with your website, product, and content. We first start out by utilizing The Teknicks CRO Toolkit, which includes steps like running heat map tests, surveys, focus groups, and eye tracking to gather as much data and insight as possible.
step
2
After a minimum of 30 days (time will depend on how much traffic and product usage you have), we then have our analytics and usability teams dive into the data. We pull reports from our tools and execute data analysis and attribution techniques to fully understand how your users are behaving. This data is extremely necessary for us to draw conclusions, develop hypotheses to test, and identify what parts of your user journey need to be improved.
step
3
Once we have a good understanding of how users are interacting with your product, we will develop a testing plan and CRO experiment schedule. We’ll identify the top opportunities and elements to test against the current design and setup. We’ll also explore introducing additional behavioral modification technology such as email pop-ups, exit surveys and more to improve site performance.
