Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Email Marketing
Email marketing is probably the most underutilized acquisition and retention lever. When done right, it can often have the highest impact of any channel and can be a quick way to increase engagement for your product. Teknicks’ thoroughly tested email strategies utilize effective design, compelling copy, and appealing CTA’s to engage users to take action.
Unlike most acquisition channels, email allows you to retain your audience and build a meaningful relationship on your terms. Teknicks executes many email strategies that are proven to drive success and increase monetization. We have experience across many email platforms, and we can work with your existing platform or recommend a solution that best fits your business. Our email strategy targets users at all stages of their product journey and we specialize in the following types:
- Content and nurturing campaigns
- Offer and discount emails
- Welcome/onboarding series
- Customer surveys
- Feedback emails
- Customer reactivation campaigns
- Feature updates
- Manufactured product triggers
- Birthday emails and more
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
Email subscribers convert at a far higher rate than other prospective users from acquisition channels that are platform dependent, such as social media followers. Your social platforms and your email list cannot be impaired by another company’s decision-making, algorithm changes, or content preferences. When we implement our proven email marketing strategy, it works in tandem with your content marketing efforts and allows you to nurture leads into lifelong customers. Email is a major component of our product growth strategies and integrates perfectly with our other services. It’s important for all channels to work together and leverage the knowledge we learn about your customers. At Teknicks, we look at product-led growth (PLG) marketing holistically, and utilize email to maximize its potential. Learn more about what makes Teknicks a leading email marketing agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our Email Marketing Process for Product-Led Growth
step
1
Our email specialists will start the process by reviewing your past campaigns and current system. We will locate gaps in your current process and identify opportunities for optimization and growth.
step
2
Next, we will install our system into place, creating a series of automated email conversion funnels that integrate perfectly with your landing pages and content marketing efforts.
step
3
Our team will work with you to create a definitive roadmap for continued growth and long-term monetization. We will implement the necessary tools to scale your list, acquire new customers and become a recurring solution for your existing customers.
