In 2010, Allurez was founded to make the jewelry shopping experience special once again. Upon researching the industry, they discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices. Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Allurez has grown to a household name and is now one of the fastest-growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.