Optimizing for transactional keywords drove over $500,000 in sales 6 months
Customer Overview
Ammunition Depot offers a huge selection of top guns and ammo brands at low prices. They sell bulk ammo, guns, magazines, and more.
The Goal
Optimize the website by utilizing keywords that indicate buying intent
What We Did
More Details
The content on the main conversion pages were not optimized properly to drive sales. We conducted marketing research to understand more about the customers needs, keyword research to understand the search landscape, and then worked to optimize these pages utilizing more buying intent keywords like “buy”.
The Results
Click through rate for “buy” keywords on targeted page
938%
INCREASE
Revenue from “buy” keywords within 6 months
$509,370
INCREASE
Organic clicks on “buy” keywords
2,418%
INCREASE