SEO and CRO drove 439% more lawyer profile views from Google
Customer Overview
Lawyers.com is a B2C website focused on connecting people with qualified lawyers and or a reputable law firm.
The Goal
Increase the frequency of online lawyer profile views and leads to enhance the customer value on Lawyers.com through search engine marketing.
What We Did
More Details
Teknicks developed a unique internet marketing program that would achieve increases in lawyer profile views, organic rankings, overall traffic, and leads for each law firm.
The primary strategies include Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Teknicks used their agile approach to test multiple strategies under each service area and continuously optimize based on performance.
The Results
Year over year lawyer profile views
439%
INCREASE
Lead conversions
38%
INCREASE