Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Increased traffic by over 213%
Customer Overview
Allergy Insider is an allergy education experience brought to you by Thermo Fisher Scientific. Thermo Fisher Scientific is an American provisioner of scientific instrumentation, reagents and consumables, and software services.
The Goal
Increase rankings & organic traffic to key conversion pages
What We Did
More Details
The website was in need of a technical & page-level SEO overhaul. We first analyzed the search landscape to understand opportunities to capitalize on SERP features like featured snippets or “people also ask” results. From there, a full technical SEO audit was conducted and recommendations were implemented. The pages were optimized for highly relevant keywords that users were utilizing within search.
The Results
Google organic impressions
204% 
INCREASE WITHIN 3 MONTHS
213%
INCREASE WITHIN 4 MONTHS
Google page 1 rankings
174%
IMPROVEMENT