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Results and expectations
Data Analytics
Teknicks is honored to be both a Google Analytics and Google Tag Manager Certified Partner, employing team members who are all Google Analytics certified. We help you develop a full web measurement plan and deploy advanced website and campaign tracking to measure the success of your product-led growth (PLG) marketing campaigns. Our goal is to determine how to best optimize ROI across all digital channels.
Data analytics is the key to unlocking profitable insights from the information your customers generate every day. Intelligent analysis can identify precisely what your customers need, allowing you to optimize engagement at every touchpoint. Teknicks provides both the human and software components required for successful data analysis. We will create custom reporting and user segmentation for your business that provide the insights you need to optimize your product growth and ROI.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
It’s crucial to understand how your website and marketing efforts are performing and we can help you see the correct data clearly and easily. Whether you are looking for a one-time analytics setup or ongoing reporting, we are happy to work with you and provide the insight your company needs. Our comprehensive reporting allows us to understand your site’s users and how they interact with and move through your website. Most companies have the bare minimum of analytics capabilities, and are lacking the insights needed to make educated business decisions. Our job is to change that and equip you with the data necessary for unlocking compounding growth. Learn more about what makes Teknicks a leading analytics agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our Analytics Process for Product-Led Growth (PLG)
step
1
One of the first steps with any new client is to review and analyze the current analytics setup. We’ll review the website tracking code as well as the Google Analytics & Google Tag Manager account configurations to get an idea of how intricate and accurate the setup is. If you are not on GA4, we will manage the migration entirely for you.
step
2
Once we fully understand the current state of analytics, we can now outline our plan and timeline. We will provide our clients with updated tracking code and then we will work directly within your accounts to fully set up all aspects of tracking and reporting. We will ensure all advanced capabilities are utilized and that items like dashboards, goals and conversions are set up for your team’s future use.
step
3
Once setup is complete, we will thoroughly review our work with your team and provide them with everything needed for future and ongoing tracking. This includes dashboard reviews and the Tag Manager process moving forward. Ongoing reporting and onsite analytics training options are available upon request.
