Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Content Strategies
Compelling, helpful, and useful content is a critical component of any website’s success and is one of the top ranking factors considered by Google’s algorithm. Teknicks creates content people actually want to read to solve a problem or answer a question, optimizes it for search engine visibility and promotes it to attract traffic to your website.
Content is the glue that ties your product-led growth (PLG) marketing strategies such as SEO, white-hat link building and creative design successfully together. You can do everything else right, but if your content is mediocre, your growth marketing campaigns will suffer. The content must resonate with your use cases and seamlessly integrate with your PLG model.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
That said, your cutting-edge content is only as great as the exposure it gets. The content might remain unseen if it is not properly optimized for both search engine visibility and social traction. Teknicks connects all the dots by providing you with a world-class library of content that is optimized for all channels. We will create evergreen content your target market loves to share and link to. Our content promotion strategies will maximize the content exposure, resulting in continuous user acquisition and ROI that increase over time. Learn more about what makes Teknicks a leading content marketing agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our Content Process for Product-Led Growth (PLG)
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Our content specialists begin with a thorough audit of your existing content library, attraction history, user consumption metrics, existing influencer relationships and the quality of your current content marketing strategy.
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From there, our team includes and educates the client at every step of the content marketing process, from topic development and editing to optimization and promotion. Our team prides itself on transparency, thorough communication and detailed reporting.
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Once the content is developed, we identify opportunities specific to your industry to help get the piece shared with a wider audience. Promotion is conducted within relevant online conversations, social media channels and by collaborating with powerful influencers in your niche.
