Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
A/B Testing
A/B Testing, also referred to as “split testing,” is a relatively straightforward process. Identify a page or element you want to improve, create a slight variation, and test the two with your audience to see which performs better.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
The tripping points for most businesses come at the beginning and end of this process. Which elements should you test and what type of variations should you make? There are literally millions of possible variations to test, and once they are tested, how can you be sure the results are conclusive?
Teknicks has spent 20 years running highly successful A/B tests for our clients. We know EXACTLY what to look for, what to test and how to interpret the results. Our split testing process consistently creates higher converting landing pages for our clients.
A Little Bit More About Our A/B Testing Process
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The first step is to identify poor performing pages on your website and develop a custom testing plan. We can determine the top pages for testing based on Google Analytics and conversion data.
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