Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Eye Tracking
Teknicks conducts usability focus group studies that will generate highly accurate eye tracking heat map reports specific to your web page. We use this data within our CRO process that focuses on increasing conversions and improving the user experience of a site. It allows us to see exactly where users are looking, what is catching their attention, and more importantly, what elements of the page are being overlooked or ignored.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
Teknicks uses this analysis to adjust website designs before A/B testing new designs against the original. By bringing the most important elements into focus and ensuring visitors are engaging with the key call-to-actions, these improved focal points translate into higher conversion rates and increased sales.
Benefits of Eye Tracking
Eye tracking can substantially improve your:
- Conversion rates
- Revenue
- Leads
- Sales
- Registrations
- Donations
- Downloads
- Ecommerce transactions
- Usability
- User Experience (UX)
- User engagement
- Bounce rates
A Little Bit More About Our Eye Tracking Process
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The first step of the eye tracking process is to determine the right page for testing. It would make sense to track an important page of your site that may not be performing as well as it should be. Teknicks also uses eye tracking to compare before and after designs that get A/B tested, which allows us to ensure that users properly engage with the new design.
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