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Marketing Research Agency
Every new product-led growth (PLG) marketing opportunity comes with the need for marketing research. Without knowing who you’re marketing to, or why you’re marketing to them, the execution plan may lack the key components necessary for success. Teknicks has been a leading marketing research agency for 20 years. We have developed a thorough marketing research process that allows us to dive deep into our client’s product, industry and user’s mindsets that will help us develop a unique growth marketing plan.
There are many benefits to conducting marketing research, such as defining use cases, target personas, identifying problems or roadblocks, and to refine marketing processes. It allows you to specify the information needed to address these issues and be proactive with future marketing initiatives.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
As an experienced marketing research agency, Teknicks uses a proven process of gathering qualitative and quantitative data to fully comprehend a client’s marketing potential. A primary goal of our research is to assess how changing elements of a marketing program impact the user and their behavior. We tend to test several strategies and gauge the results and effect on the end user. This allows us to execute our growth marketing strategies with confidence, while providing a sense of direction for our clients.
Teknicks uses many tactics that allow us to fully prepare your marketing research, consisting primarily of industry research, user demographic research, user behavior analysis, competitor research, user testing and surveys. We are always adding more tactics and tools to our process to deliver the best possible data and insight to grow your product. Learn more about what makes Teknicks a leading marketing research agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our Marketing Research Process for Growth
phase
1
Determine the Research Problem
- Identify and clarify information needs
- Define the research questions
- Specify research objectives and confirm the information value
phase
2
Design Survey
- Develop questions in a variety of question formats
- Decide who you want to take the survey and set criteria
- Run incidence test (if using screening questions)
- Design and pretest the questionnaire
phase
3
Execute the Research Survey
- Respondents answer questions
- Collect and organize data
- Analyze data
- Interpret data and extract marketing insights
phase
4
Communicate the Research Results
- Prepare and present final report
