Market Research and Analysis Services

Pinpoint what drives real buyers to take action and close faster.

Trusted by companies for over 2 decades

We've worked with Thomson Reuters to grow their sales pipeline.
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Your Campaigns Are Falling Short of Sales Goals

Sales goals slip out of reach when campaigns fail to resonate with actual buyer behavior.

Traffic Doesn’t Turn into Sales Conversations

You invest heavily in driving traffic, but engagement drops before buyers convert. Without clear insights, campaigns waste budget and miss qualified leads.

Targeting Misses Ready-to-Buy Prospects

Your messaging attracts clicks from the wrong audience. The right buyers never see your offer, and high-intent prospects get overlooked.

Sales and Marketing Aren’t Aligned

Teams chase different goals and speak to various audiences. Misalignment delays deals, confuses prospects, and drains resources.

Fix What’s Missing in Your Campaigns with Research

Data-driven research replaces guesswork with valuable insights that drive stronger performance across every channel.

Understand Why Prospects Don’t Convert

Data reveals where interest drops and what messaging falls flat. This clarity helps you rebuild conversion paths that actually close.

Research the Right Buyers with Confidence

Our research identifies who your best buyers are, how they decide, and what triggers action so you focus outreach where it counts.

Align Sales and Marketing Around Buyer Insights

Shared buyer intelligence keeps your teams on the same page. Messaging syncs, handoffs improve, and deals progress faster.

Explore Our Market Research Services

Each service delivers insights designed to drive conversions and improve campaign outcomes.

ICP and Persona Development

Build detailed profiles of your ideal buyers to sharpen targeting, messaging, and campaign relevance.

Competitor and Audience Research

Uncover your competitors' landscapes, how they message, and where your brand can win more attention.

Voice of Customer Analysis

Capture your buyers' exact words and motivations to refine copy and reduce friction across the funnel.

Customer Journey Analysis

Map how buyers move from interest to action. Identify gaps, strengthen messaging, and convert more traffic into pipeline.

ICP and Persona Development
Build detailed profiles of your ideal buyers to sharpen targeting, messaging, and campaign relevance.
Let’s Chat »
Competitor and Audience Research
Uncover your competitors' landscapes, how they message, and where your brand can win more attention.
Let’s Chat »
Voice of Customer Analysis
Capture your buyers' exact words and motivations to refine copy and reduce friction across the funnel.
Let’s Chat »
Customer Journey Analysis
Map how buyers move from interest to action. Identify gaps, strengthen messaging, and convert more traffic into pipeline.
Let’s Chat »

Why Sales & Marketing Leaders Choose Teknicks

We help sales-focused teams gain traction faster by delivering insights that turn intent into action.

Proven Expertise & Experience

For over 20 years, we’ve supported sales teams with marketing research that leads to informed decisions and more qualified opportunities.

Customized Strategies

Your goals, not templates, inform every campaign. Our research plans match your audience, sales motion, and current performance.

Results That Matter

We prioritize research that turns into action. Expect insights that fuel honest conversations, shorten sales cycles, and support sustainable growth.

Hear Our Success Stories

“Teknicks was very easy to work with, responsive, professional, and extremely knowledgeable. I was very satisfied with the performance and overall client experience. Highly recommend.”
Juan Policastro
Business Development 
We've worked with WebMD to grow their sales pipeline.
“Teknicks fueled the next phase of our lead acquisition strategy. Their insights and guidance were instrumental in refining and enhancing our overall messaging.”
Jennie Overton
Senior Acquisition Marketing Manager
“Teknicks is a responsive team with great client staff who understand the changing business environments in B2B technology. They are an excellent team.”
Adam Stein
Sr. Director, Marketing

Frequently Asked Questions

We offer end-to-end support, including ICP and persona development, competitor analysis, voice of customer research, and journey mapping. Each engagement is customized to your specific challenges. You’ll receive detailed findings, insights, and actionable recommendations that improve how you target, message, and convert. We focus on data that helps you attract more sales-qualified leads, not vanity metrics. This data will give you a comprehensive understanding of your buyers and competitors so you can make strategic decisions.

Pricing depends on your business goals, size, and how deep your research needs to go. We don’t use flat-rate packages because every partnership is unique. After a short strategy meeting, we’ll deliver a scope and quote aligned to your challenges. Whether you’re just refining personas or overhauling your whole strategy, we’ll guide you toward the most efficient approach.

Timelines vary depending on the research scope. Lighter engagements can deliver data-driven insights in a few weeks, while broader research projects may take a bit longer. Either way, we’ll define milestones up front so you know exactly when to expect deliverables. We move fast. Our goal is to provide actionable insights when your campaigns need them most.

Yes, especially when sales and marketing keep missing the mark. An experienced market research agency brings an outside perspective, proven methodology, and focused execution. You get quick answers, better team alignment, and insights that accelerate revenue. Rather than burning your budget by guessing what works, you’ll make informed decisions that improve buyer engagement and sales performance.

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Ready to Turn Buyer Insights into Qualified Pipeline?

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