Inbound Marketing is the most effective marketing method for doing business online that has proven over and over again to be a huge success for millions of companies worldwide. What’s not to love? Here’s a list of 10 stats and facts that will have you falling in love Inbound Marketing all over again.
Inbound Marketing Statistics:
- 53% of B2B Marketers Have Acquired a Customer through Facebook, and 44% through Twitter. (Hubspot)
- 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)
- B2B companies that blog generate 67% more leads per month than those who do not blog. (Social Media B2B)
- 78% of consumers believe that organizations providing custom content are interested in building good relationships, and 90% of consumers find custom content useful. (TMG Custom Media)
- According to 37% of marketing managers, the most important way to engage customers is content-led websites. (The CMA)
- 78% of chief marketing officers think custom content is the future of marketing. (Hanley-Wood Business Media)
- 37% of marketers say blogs are the most valuable type of content marketing Company blogs were viewed as “most useful” form of content.(HubSpot)
- Company blogs were viewed as “most useful” form of content.(HubSpot)
- 70% of consumers say content marketing makes them feel closer to the sponsoring company. (Content Marketing Institute)
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)